Llano points out that the study of major trends is beginning to show a change, a new way of seeing things, which has allowed him to identify dominant values and ascending values in the company’s culture. The former still prevail and the latter begins to emerge more and more strongly, in what he calls the new sensibility with a view to achieving authentic contemporaneity. To each of the six parameters that it establishes, it indicates the dominant and the ascending value, by means of which it illustrates the way in which the changes in the concept of the company are being generated, which have gone from an economistic vision of the early twentieth century to an anthropological vision of the late twentieth and early twenty-first centuries.
Within these parameters are20:
• The purpose of the company. In the line of dominant values, the idea that the main and almost exclusive objective of the economic enterprise is profit, profit, profit. The humanistic perspective of the new sensibility adopts a multidimensional vision, according to which the purposes of the company are four: a) to provide a service to the social community; b) generate sufficient economic value added (profit); c) provide its members with personal satisfaction and human development; d) achieve a capacity for self-continuity or permanence. Emerging values emphasize ends a) and c) and dominant values insist that the essential ends are b) and d). The purposes a) and c) correspond to anthropological and social thought. As has been said, these specifically human goods have the quality of ends; economics tuition goods are medial and, therefore, subordinate to higher ones. For this reason, there should be no opposition between the human and financial aspects of the company, but a synthesis that surpasses by increase rather than by elimination.
• Basic human tendencies.
Taking the dominant values as a reference, the answer is clear: the desire for possession, the tendency to have more, the drive to dominate and succeed. The basic human tendency is desire: the urge toward possession and enjoyment. Ascending values, on the other hand, emphasize another strong tendency, which is effusiveness, the need to contribute, share and create. The goods to which desire tends are of a material type; by sharing them, they decrease and are devalued. With those of effusiveness, the opposite happens: they increase when they participate. Rather, effectiveness lies in increasing creative tendencies. The impulse to undertake is effusive, creative, expansive, and projective.
• Definition of the strategy.
It is to convert the achievement of the objectives into the only measure of success of the strategy, regardless of whether, to achieve them, the basic criteria, the policies, of the company have been respected or not. Separated from your inspirational criteria, intentional goals are degraded to mere factual results. Achieving results at any cost is something that no institution can afford. From the emerging values, the approach is more aesthetic than mechanical. The qualitative vision is comprehensive and dynamic, while the merely quantitative is inertial. A mechanical progress is not an action. It is only the way to a result that does not enrich the initial conditions. From this perspective,
• Consequences of business activity
Focusing more on results than principles is a vision defect that might be called social astigmatism. But it is frequent that such perceptual distortion is accompanied by a social myopia, a short vision, which does not go beyond the objectives and the close circumstances. The new sensibility aims to rectify this perceptual voluntarism by expanding and diversifying the field of vision.
• Development of people in the organization.
The culture of a company, its cognitive and ethical style, are translated, above all, in the way it treats its members and the way in which it manages to improve, grow and develop in the corporation. And, to a large extent, the type of personal development that the organization cultivates depends on the internal promotion systems that it has established. In the dominant values system, promotion consists of moving up from one level to another, along the rank line that pushes from the bottom up, with goals of preponderance that elicit competition. But this tendency is perverse if it is not synthesized in the ascending value that is inclusion or a sense of belonging. It is a tendency that moves within the internal sphere of being and not on the external surface of having and appearing.
• Attitude to spontaneous impulses.
As long as it continues to be considered that the purpose of the company is nothing more than profit; if strategies are considered from the point of view of results and not from the perspective of principles; whether primary objectives are prioritized over secondary responsibilities; If such are still the dominant values, then it is not surprising that desiderative desires and rank are on the surface. The tendency to immediately enjoy sensible gratifications is culturally deadly. It numbs the ability to project, encourages conformity and tames dissent. It moves in a downward spiral, plunging people into the vortex of hedonism. This is the dominant trend. The emerging trend calls for real quality in production, and a high aesthetic level in design, it provokes selection in consumption, demands sobriety, temperance and self-control, and demands coupling technological instruments to ethical capacities. New life opportunities arise from giving work its authentic sense of service, of mission. More visit here Besteconstuition Thanks
